![]() ![]() Yet Bud Light remains the bestselling beer in America. The company’s response came as in-store sales of Bud Light dropped throughout April, according to data from Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry. “We remain committed to the programs and partnerships we have forged over decades with organizations to drive economic prosperity across a number of communities, including those in the LGBTQ+ community,” the spokesperson said in a statement to the Tribune. The company occasionally creates unique commemorative cans for fans and brand influencers such as Mulvaney, the spokesperson said. The LGBTQ-owned 2Bears Tavern Group released a statement Thursday announcing its decision to discontinue the sale of Anheuser-Busch products.Īn Anheuser-Busch spokesperson said the company works with hundreds of influencers across its brands to reach audiences across various demographics. It felt like a doubling down after Anheuser-Busch had already placed two executives who oversaw the campaign on involuntary leave in April. ![]() For Robertson, who co-owns 2Bears Tavern, Jackhammer, The Sofo Tap and Meeting House Tavern, the “real crowning point” was when Whitworth said during an investor conference call the campaign was designed by an outside agency.
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